EMOTIONAL BONDING AND MORAL INFLUENCE
Emotional Bonding and
'Sustainability for Sarteneja (SfS) is working towards
emotionally bonding children to the environment.'
Individuals bonded to
the environment and conservation will be the main future drivers of biodiversity
conservation. Emotional bonding occurs primarily at about 3 to 5 years of
age. Therefore, the conservation community must provide
appropriate activities and educational experiences for children in this age
Moral Influence and the
public support for sustainability.'
A 90% decline in public interest in environmental subjects from 2001-2009, as
shown by Google Trends, is a serious threat to global conservation. The only
environmentally related subjects with increased public interest were climate change and
Mccallum ML, Bury GW. Google search patterns suggest declining interest in the
environment. Biodiversity Conservation. DOI 10.1007/s10531-013-0476-6
Environmental policy depends on public
support. If public support
declines below a certain level, political policy may proceed down a ‘‘spiral of silence’’ in
which publicly voiced pro-conservation opinions are suppressed due to fear of sanctions by peers,
or in the case of politicians, distancing voters.
Moral influence is a major driver behind public support, through its effect on
cultural attitudes and personal motivation. To achieve conservation goals
moral influence in favour of sustainability must be
fostered through a strong presence on the Internet and other news and information
activities where possible should strive to achieve a moral reflection on sustainable management.